American Eagle Outfitters is boldly going where satin negligee sets few brands have gone before. They're featuring unairbrushed women in their spring lingerie ads for Aerie. Said a spokesperson to Good Morning America, "We left everything.
We left beauty marks, we left tattoos, satin negligee sets what you see is really what you get with our campaign."
The images, placed in satin negligee sets Aerie stores and on ae.com, loudly proclaim that they're not retouched. It might sound like a publicity move much like Dove's "real beauty" campaign, but it does offer shoppers a true look at how each bra will fit their frame. Online, users can search by size and the resulting images will feature Aerie models with the same measurements. "They work as models," said the spokesperson. "The difference is, these girls would never be cast as lingerie models."
Model Ashley Graham made waves vx1t1g1vy as part of Lane Bryant's viral #ImNoAngel campaign, but this whole time, she's had her own lingerie collection with Canadian plus-size retailer Addition Elle. Now WWD reports that Graham and Addition Elle are capitalizing on Graham'spopularity and will bring the Ashley Graham collection to the US.
The satin negligee sets line will debut this August online at Nordstrom and at Nordstrom locations in Wauwatosa, Wisconsin and Minneapolis in October.
The "Modern Boudoir" collection is inspired by Fifty Shades of Grey and will include four bras priced at $65 to $70, matching underwear retailing for $30, and a $90 kimono. The plan is to then increase US distribution for the Spring 2016 collection and to launch basic Ashley Graham bras and underwear in the spring as well.